Heineken 0.0: For the Times You Can’t, Now You Can!
Sometimes water or soda just won’t cut it and alcohol is not an option. Just released in the United States, Heineken 0.0 delivers exceptional taste and quality synonymous with the flagship brew, now without the alcohol.
With the popularity of health and wellness, Heineken 0.0 (pronounced “Heineken Zero Zero”) is the perfect addition to a beer drinkers’ portfolio, allowing them to do more without giving up the drink they love. Along with the product, the brewer is launching a national marketing program unprecedented in the category, featuring a wide range of fun, social occasions for Heineken 0.0: #NowYouCan.
At present, non-alcoholic beer sales in the U S, accounting for 0.3 percent of total off-premise beer sales. The non-alcoholic market is growing. Worldwide, it is expected to double to $25 billion in the next five years. Many factors are contributing to the shift. Millennials are drinking less alcohol than previous generations. Consumers are increasingly aware of calorie content and are seeking healthy alternatives to traditional options. Low and no-proof cocktails are trendy. Consumers want variety to match their many choices in recreational activities.
Heineken 0.0 hits all the important markers: It is crafted with all-natural ingredients and comes in the familiar green bottle. Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft, malty finish. What does that mean? It tastes like beer!
And the best part? Heineken 0.0 has only 69 calories per bottle. That’s fewer calories than a Michelob Ultra.
How Heineken 0.0 Is Brewed
Heineken 0.0 is made with the same all-natural ingredients as classic Heineken: water, malted barley, and yeast. These ingredients are twice brewed and fermented. Next, any alcohol is gently and completely removed in a natural process. The beer is blended by a brew master to achieve a full-flavored profile that makes you feel like you’re drinking the real thing. When you take a sip, you’ll notice that same, familiar fruity notes of Heineken, with a soft malty body.
Be the First to Get Heineken 0.0 – Direct from Mancini Beverage
Heineken 0.0 is exciting and innovative and we predict that it will disrupt the beer category. Take advantage by offering this product to your customers today. Mancini Beverage serves Rhode Island and Connecticut. Contact us to place your order!