COMING EARLY 2022…

Say Hello to Jameson Orange; Jameson Irish Whiskey infused with natural orange flavor.

WHAT

• Jameson Irish Whiskey infused with a hint of zesty natural orange flavor.
• Jameson’s newest and most memorable innovation yet, delivering a standout taste experience and perfect balanced whiskey.
• Triple Distilled Smoothness.

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WHO

• Jameson Orange will recruit new consumers and new drinking moments to the whiskey category.
• Jameson Orange appeals to flavored whiskey & non-whiskey drinkers.
• Jameson Orange can recruit beyond whiskey moments, opneing the category to more consumption moments: groups/home entertainment/BBQ daytime/nighttime/early evening/happy hour/dining out!

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WHY

• Whiskey continues to drive spirits growth.
• Flavored whiskey is growing 2x faster than unflavored with huge market potential.
• 1 in 2 flavored whiskey drinkers are new to the category.