COMING EARLY 2022…
July 20, 2021
Say Hello to Jameson Orange; Jameson Irish Whiskey infused with natural orange flavor.
- Jameson Irish Whiskey infused with a hint of zesty natural orange flavor.
- Jameson’s newest and most memorable innovation yet, delivering a standout taste experience and perfect balanced whiskey.
- Triple Distilled Smoothness.
- Jameson Orange will recruit new consumers and new drinking moments to the whiskey category.
- Jameson Orange appeals to flavored whiskey & non-whiskey drinkers.
- Jameson Orange can recruit beyond whiskey moments, opneing the category to more consumption moments: groups/home entertainment/BBQ daytime/nighttime/early evening/happy hour/dining out!
- Whiskey continues to drive spirits growth.
- Flavored whiskey is growing 2x faster than unflavored with huge market potential.
- 1 in 2 flavored whiskey drinkers are new to the category.